New Clever Dental Direct Mail Ideas to get More Dental Business
Clever Direct Mail Ideas for your Dental Practice
Direct mail is all about connecting with the end user, in this case, a dental patient. Direct mail allows a dentist or an owner of a dental clinic to communicate with a patient, through catalogs, circulars, CDs and coupon envelops. Generally, direct mail is a way of advertising and marketing the practices of a dental clinic to existing and potential patients.
Share videos through CDs
If you have a new dental clinic that you want to advertise and market through direct mail, it is best to make a short video presentation about what services you offer, your branches and the unique selling propositions (USPs) of your dental clinic. You can save the video on a CD since everyone has a computer these days and can view your video easily in the comfort of their own home. As the saying goes, ‘a picture is worth a thousand words’, similarly, instead of just sending a brochure with text all over, it is better to send videos, pictures, and interactive material which will be useful and helpful for your patients.
The 21st century is all about interactivity and active participation of the audience. Audience has become very smart that they do not just soak in information. They participate actively, not passively in any advertisement by providing their feedback and communicating their views to the owner of a dental clinic. When sending CDs to households to promote your dental clinic, make sure you have:
- interactive games and quizzes on oral hygiene so that potential patients can learn about the dangers of not practicing good oral hygiene.
- add testimonials of existing patients to carry out marketing through word of mouth. Word of mouth marketing has a greater impact than advertising. So, add videos of patients, sharing their experiences at your dental clinic.
- Virtual tour: This will get your potential patients excited about the ambiance in your dental clinic and the premises.
- Place a few interviews of the dentists in your clinic, on the CD. Get your dentists to talk about how they handle their patients and make the visits of their patients easy and comfortable.
In addition to the interviews, add profiles of the dentists to increase the credibility of your dental clinic and the staff in your firm. Inform your potential and existing patients about the qualifications of the dentists in your firm and let them know that their health is in safe hands.
Send coupons to your patients’ homes
Coupons are a great way to get your patients to visit your dental clinic, especially if you have opened a new dental clinic and are keen on building a good reputation. Since dental check up, including teeth cleaning, polishing, extraction and surgeries cost a bomb, why not give some discounts on these services so that patients can get their treatment done at affordable prices. This is not just beneficial for your patients, but helps your dental clinic in terms of revenue. It builds your dental firm’s reputation and gives a strong foundation to your dental business.
Benefits of direct mail
With direct mail, you can address each and every potential and existing patient by name, speak to them individually, and appeal to their interests. And when patients feel that you understand their needs, they are more likely to respond and come to your dental clinic to get the necessary treatments.
Another advantage of direct mail is that it allows you to physically place your message in your customers’ hands and encourage interaction. People like personalization, as they feel you are not doing mass marketing, but direct marketing. They feel privileged when they receive letters and circulars addressed to them directly. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, coupons and samples.
Direct mail is one of the few media channels that allows you to track the success of your marketing campaign. It is as simple as counting the feedback you have received or counting the number of coupons redeemed. By tracking and analyzing your results, you will be able to see which marketing campaigns have worked in your favor and which ones need more work to be done.
You don’t have to be a direct mail expert with a large budget to advertise using direct mail. As long as you have a computer and publishing software, you can create a professional circular or a brochure. Apart from sending brochures, you can get feedback from your patients through a feedback system. With your circular, insert a paid envelope and a feedback form, to understand your patients’ needs. This way, patients will not view your direct mail as just another marketing campaign, but will feel that you give emphasis and importance to their views and thoughts.
People love receiving freebies with direct mail. So, why not include small toothpaste, a mouthwash or a box of dental floss with your brochure? Have the logo of your dental clinic imprinted on these products so that people remember your firm’s name when using these products. Apart from adding joy into the lives of your patients, you will earn brownie points for being generous with your products.
Direct mail in the world of Internet
Direct mail has now entered the world of the internet, and many of the same techniques are showing up electronically in the form of emails. Dental clinics now send emails with advertisements to their potential and existing clientele so that they can reach a larger audience in shorter time. Sending direct mail through the Internet has low overheads. The cost of sending mass emails is extremely low. In fact, some might say the cost is negligible. Plus, you can send direct mail to thousands of people within minutes.
So, what are you waiting for? Begin your direct mail journey either through the Internet or through hard copy mail and get your marketing campaigns running for good. Check our directory to find a company that will provide you the direct mail service.
Sharky founded DentistFind.com, a marketing system to help dental clinics increase patient flow consistently and at a lower cost. You can find his latest business tips on his business blog Business Tool Reviews. While not working on your online sites he is creating art for the clothing line Juzd streetwear.