January 7, 2016, Toronto – According to the consultants R.K. House and Associates to the Ontario Dental Association, the population-dentist ratio for the total of GPs plus hygienists has fallen from its 2001 benchmark of 1052/1 to its current level of 675/1 and will continue to drop to a discouraging 551/1 by 2024. An upcoming Dentistry Marketing Conference promises to help dentists beat the glut with marketing tips and tools specific to the dentistry business. The conference is to be held at the University of Toronto Behan Centre for Information Technology from 9 a.m. to 5 p.m. on February 20, 2016.
The Dental Marketing Conference aims to teach dentists techniques and strategies for growing their dentistry businesses. Dental schools give little attention to the business side of dentistry. The day-long seminar is designed to fill gaps in the business educations of enterprising dentists in Toronto and across Canada. Dentistry business experts and consultants at the conference will speak and answer questions on subjects pertinent to the current dental market.
Jack Hadley, of My Social Practice, is slated to be the keynote speaker for the Dental Marketing Conference. An expert on social media marketing for dentists, Hadley co-founded My Social Practice and teaches an MBA course in Social Media Marketing at Brigham Young University in Provo, Utah. Hadley’s speech promises a fascinating and informative look at how dentists can gain new patients, prevent attrition and develop better relationships with their patients.
The conference will provide dentists with insights on how to increase new patients by 50% in one month. Sessions range from a talk on patients’ motivations for booking with a dentist to new technology and research on dental marketing strategies. The course will include real-world case studies from Canadian businesses. In addition, a panel discussion will outline tips on providing the optimal patient experience. The conference will close with expert answers to audience questions.
Besides Jack Hadley, other speakers at the conference include top dentistry business consultants. Sharky Liu is the marketing consultant who created the DentistFind.com Marketing System. President of Dental Strategy Matt Bladowski assists his clients with information and advice on setting up and managing their dentistry businesses. President and CEO of Bitebank Media Chaitan Pettukola offers his clients, several Fortune 500 companies among them, help with online dentistry marketing services. CEO of Tucci Management Consultants, Inc. Dale Tucci has provided clients across North America with dental management consulting services for over 30 years. Owner and operator of Dental Office Consulting Services Sandie Baillargeon, a leading authority on the dentistry business, has written two textbooks on dental office administration. Atul Mehra founder and Managing Director of M & Co. Chartered Accountants.
“We’re all very excited to meet dentists from all over Canada and share valuable information they can use to achieve their dentistry business goals,” says Sharky Liu of DentistFind.com. “The event is going to be a must-attend for dental professionals who want to grow their businesses now and in the coming years.”
As a part of the $799 tuition for the conference, dentists also receive a complete step-by-step guide to dental marketing; 3 months of call tracking to identify problem areas, a 30-minute phone strategy session with senior consultants and a 1-day special discount on a marketing package valued at over $2000 from DentistFind.com; questions answered and 1 month of coaching from top dental consultants; and a gift bag valued at $100.
Leaders of the Dental Marketing Conference encourage new and experienced dentists, clinical office managers and marketing managers to attend the event. With its abundance of detailed information geared directly to Canadian dental professionals, dentists can learn to set up and/or increase their dentistry business to stand out in the expanding industry.
Dentists and dental clinic staff members may register for the course at http://dentalmarketingcourse.com/ The first 25 to register receive a $500 discount plus a $3000 package of dentistry business bonuses.
About Dentistry Business:
A comprehensive and scientific approach to educating dentists, dental professionals and staff about the business and marketing side of starting, operating and selling a dental practice.
Dentistry Business offers dentists and their dental office teams comprehensive, multimedia education including online video training, articles, guides, annual reports, webinars, and more, encompassing all the information a dental practice needs to increase patients, streamline operations and build true success.
Media and Ticket Purchase:
1-888-784-7878 Extension 814