Jack Hadley

Sharky Liu

Morning Lecture:

Overview:
Progressive dental practices and clinics use social media marketing to increase top-of-mind awareness and referrals, attract new patients, decrease attrition, communicate with patients, increase case acceptance, build trust and strengthen patient relationships. But truly effective social media marketing isn’t something you have—it’s something that you do! Relationship marketing through social media helps you stop focusing on what you make (dentistry), and focus on the things you make possible… Which in turn support a complete digital marketing strategy for growing your business—including related tactics such as SEO. Social media can no longer be thought of as a bolt-on or adjunct to your marketing plan. The big question is, “How do you navigate and benefit from this dynamic new environment with the limited amount of time and resources you have to spend on marketing?”

Objectives:
1. Start creating the five types of content that best engage your target audiences.
2. Understand how social media and reviews affect search engine optimization.
3. Modify the proven, successful campaigns and case studies we’ll discuss for use in your own practice or clinic.
4. Discover how to use your blog to strengthen patient relationships.
5. Recognize the “musts, shoulds, and coulds” for platforms like Facebook, YouTube, Instagram, Twitter, etc.
6. Learn how to use social media to “sell” dental services without selling.

Afternoon Lecture:

Overview:
The financial future and success of your clinic or private practice depends in part on how successfully you attract new patients. Yet, dental marketing is not traditionally taught in dental schools, and there are limited resources and/or textbooks on this subject. Meanwhile, competition is getting fierce and will only continue to accelerate. Perhaps you have tried many different “dental marketing” services, but are often disappointed at the lack of results. This lecture teaches you the smart way to market your clinic or private practice. It’s designed to help dental practice owners and managers understand the fundamentals of dental marketing from a scientific and analytical point of view. Once you learn the basics of dental marketing, you can become far more effective in successfully attracting new patients.

Objectives:
1. Understand the pros and cons of various marketing options and when to best use each one.
2. Learn how to satisfy the five factors patients require before booking an appointment.
3. Discover why you are losing up to 70% of prospective new patients, and the steps to reversing that trend.
4. Build an economic framework for maximizing new patient attraction and minimizing per patient acquisition costs.
5. Better focus your marketing strategy based on your practice’s lifecycle (startup, build up, established, transition, exit).
6. Work on, then implement your personalized step-by-step plan utilizing the services and technologies that will grow patient flow.

The University of Toronto, Faculty of Dentistry appreciates the unrestricted educational grants provided for this course by A.T. Financial Group Inc., Dens ‘N Dente, Light Smile Express, M&Co. Chartered Accountants, and Protect Insurance Agencies Inc..

Tuition

CANCELLATION POLICY: Two weeks prior to course date — 100% refund. One week prior to course date — 50% refund. There is no refund for cancellations after one week prior to course date. Course registrations are not transferable. The University of Toronto Faculty of Dentistry reserves the right to cancel any course at its discretion. In the event of a cancellation registrants will be notified and their course fee refunded in full. Please note that the University of Toronto Faculty of Dentistry is not liable for any incidental expenses (including transportation and/or accommodation costs) associated with course cancellations.

Registration closes on Tuesday, November 15th.

Biographical Info

Jack Hadley teaches social media marketing to MBA students at Brigham Young University’s Marriott School of Management in Provo, Utah. He is also a partner at My Social Practice, an agency providing affordable social media marketing ideas, content, strategy, and support to dental practices worldwide. He was formerly the CEO at Lava7, an agency focused exclusively on social media marketing solutions for small to mid-sized businesses, and in early 2008, founded Cowork Utah—a social media community workspace that provided a collaborative environment for independent social media strategists, designers, bloggers, and programmers. Jack is an award-winning copywriter, presenter, epiphany catalyst, and former ad agency Creative Director with a rich background in all aspects of the creative process. As a corporate storyteller Jack has helped scores of businesses cut through the clutter by distilling and clarifying their marketing messages. He’s an engaging speaker who is frequently asked to address business, education, civic, and dental groups about creativity, corporate messaging, and social media marketing.

Sharky Liu is the founder of DentistFind, a result driven dental marketing platform and marketing service that applies an analytical and data-based approach to increase new patient acquisition for dental practices. DentistFind manages a portfolio of over 30 dental practices, and has successfully increased the number of new patients booked in each practice by at least 40%. Previously, Sharky was the founder of a luxury fashion brand that was sold in 50 ultra high end retailers like Holt Renfrew, across Canada, USA, and UK. During this time, he gained valuable marketing expertise from landing multiple celebrity endorsements such as Chris Bosh, The Guess Who, and more, features in top fashion publications like Cosmopolitan, LouLou as well as product placements on national television and movies including CTV, Slice, and CP24. In 2016, he founded the sold out Dental Marketing Conference, an annual conference featuring the leaders in the dental marketing sector.

DISCLAIMER: Dental education institutions have an obligation to disseminate new knowledge related to the dental practice. In so doing, some presentations may include controversial materials or commercial references. Sponsorship of a continuing dental education course by the University of Toronto Faculty of Dentistry does not necessarily imply endorsement of a particular philosophy, procedure, or product by this institution.

Location