The most important thing you can do with your marketing is to measure it. I know very few dentist I spoke to actually have a good new patient tracking system. You are basically gambling with your investment if you don’t track because you don’t know what has worked and what have not. Tracking is very easy, we have a built in call tracking within DentistFind.com or you can buy the call tracking service from many service providers online.

Below are Direct Mail designs and results provided by PostcardMania. How does your direct mail campaigns compare?

The biggest mistakes I see dental clinics make is that they only send out one mailing of direct mail at the lowest cost and only a few patients. The problem with that is that people need to see your ads many times before they call you, as well you could be missing calls from patients. From our statistic we discover that clinic lose about 30% of patients from not being able to answer the phones either because they are busy or patients call during off hours. In addition you could be losing an additional 50% or more because of receptionists lack sales training and your clinic is not available to answer inquires online. That means for every one patients you get you could have gotten about 3 more patients.

If you do the math the results seem pretty good. But remember these results are provided by a postcard marketing company that wants you to buy their service. And there are many factors you have to consider. If you feel you need help with your marketing strategy, feel free to give us a call at 1-888-784-7878 for a free marketing consultation.