Marketing 101

Welcome message from keynote speaker Jack Hadley January 7, 2016, Toronto – According to the consultants R.K. House and Associates to the Ontario Dental Association, the population-dentist ratio for the total of GPs plus hygienists  has fallen from its 2001 benchmark of 1052/1 to its current level of 675/1 and will continue to drop to [...]

Indoor signs makes the first impression to your patients when they enter your clinic. So whether it’s inside or outside, it will be beneficial for your business to have the best and high quality signage. Check out these bright ideas.  

Have you given a thought on how patients will notice your clinic? It’s important for dental clinics to invest in effective signage to grab patients attention. Here are some of the most clever and innovative ideas you may consider.    

What would potential patients think of your dental clinic if they could see it firsthand? Would they feel more confident about coming in for an office visit if they could get their first impression in the comfort of their own home? With Google's new Business View, they can do just that. A virtual tour of [...]

7 secrets of how dental clinics are really acquiring patients with direct mail. More people are going online to find a dentist, dental clinics are moving their advertising online. This means direct mail is now less cluttered and provides a good opportunity to attract those patients.

April is oral health month. Look at what these dentists are doing to promote good oral health and get more known around the community. You can become a part of the Brush-a-mania program as well.

Dental Online Marketing Basics 2015 – Everything a dentist needs to know about online marketing in 2015. Everything from websites, to social media, to reviews, everything you need to know to attract and book patients online.

For a dental website, the homepage is the gateway to all online and many offline patient bookings. The first online impression that the visitor has about your business, is through your homepage. And the saying ‘first impression is the last impression’, holds true in case of all online business relations. An analysis of available data suggest that […]

As a dentist, you need to start looking at your dental practice as a business. And like all businesses you need to advertise and promote your business to nurture it. You would need a website for your clinic. People nowadays check out your clinic’s website before they actually visit your actual clinic. Make sure you […]

If you ask any patient to talk about their dentist they would not tell you the school or education of the dentist, they would not talk about the equipment or office furniture, and not even the procedures they had at the clinic. Most would talk about their relationship. Many dentist and even patients themselves would […]