The main reason advertising in general is not effective is the trust issue. To be respected in the community you have to be part of the community. Many community events are expensive to be part of and hard to prep and organize. But they are worth it because unlike advertising they build trust. Maybe you haven’t heard much about Brush-a-mania event but it’s a great program to look into to build your community presence.
Every year during April, oral health month dentists that are part of the Brush-a-mania program goes to their local schools to give a fun presentation to the young students. This program is organize by The Rotary Club of Toronto – Don Mills and it’s a free program for dentists of Toronto, every child gets a free toothbrush and toothpaste. For dentist outside of Toronto they cost for toothbrush and toothpaste is $1 a child but often dentist do fundraiser or is sponsor by their local dental society.