Facebook Strategy for Dental Clinics
Facebook strategy for dental clinics
Social media has become the next big thing now and businesses all over the world are turning to social media platforms for marketing. Advertisements on social media platforms reach billions of people worldwide, within a span of a few seconds. Instead of advertising on traditional media platforms like televisions and newspapers, businesses, including those in healthcare are turning to Facebook, YouTube and Twitter to improve their brand value and to increase their market reach. In the last couple of years we have seen many clinics invest time and money in Facebook marketing.
Despite Facebook marketing being relatively new to dental clinics, here’s a strategy on how approach it.
Reach your target market
Dental clinics worldwide are advertising on Facebook to reach their target market. Facebook users are not just teenagers and young adults. In fact, people above the age of 30 also use Facebook to stay in touch with their family and friends. Since everyone spends so much time on the Internet these days, it is not surprising that most of the research and decisions take place in the virtual space than in the physical space.
Inexpensive way of advertising
Apart from the reach that the Internet has, marketing on social media platforms including Facebook is less expensive than marketing through traditional media platforms. Building a corporate page on Facebook is easy and no investment is required. If you choose to buy sponsored advertisements on Facebook, then you only have to spend a small amount of money.
What does research say?
According to a survey conducted by The Wealthy Dentist, 57% of the dental respondents are already using social networking sites like Facebook, Twitter, YouTube and LinkedIn for professional purposes. So, how can you, as a dentist or an owner of a dental clinic, tap the benefits of Facebook for an effective marketing strategy?
Facebook strategy for dental clinics – Begin now
First and foremost, you can embark on an effective marketing strategy by creating a Facebook page for your dental clinic. Make sure you include all the details, including the name, address and Unique Selling Propositions (USPs) of your dental clinic. Apart from the text, include pictures of your dental clinic and the services you offer. This will make your Facebook page attractive. Nobody reads endless pages of text these days. As the saying goes, ‘a picture speaks a thousand words’, it is important to have images, logos and interactive pages to keep your potential and existing patients glued to your Facebook page.
Make sure the personality of the clinic shines through on your page. Post staff pictures and even patient pictures to create a personal touch.
Update your Facebook page regularly
On your Facebook page, include some blogs on the various services you offer and why a patient should choose your services as opposed to the services of another dentist. Include some quizzes on oral hygiene on your Facebook page and give away interesting prizes to the winners. This way, you will get more ‘likes’ on your Facebook page. Make sure that you update your Facebook page regularly. If possible, do it at least 2-3 times a day. If you feel that you are too busy to post information on Facebook on a regular basis, outsource this work to a social media agency.
You can also use tools like hootsuite where you are able to schedule a bunch of posts at one time instead of posting regularly.
Inject a sense of humour into your posts. You can only tell someone to brush their teeth and come in for a check up so many times, instead add funny dental related pictures and write posts relating to popular trends. For example currently there’s an NHL strike so you can write a post about NHL players not having dental coverage and discuss what type of service they would need and how much it would cost them.
Get existing patients active on your Facebook page
Get your existing patients to write reviews on your Facebook page. These days, word of mouth marketing has more impact than advertisements. So, get existing patients active on the site and let them tell the world how great your services are. Do not underestimate the power of word of mouth. Within days, you will see a number of patients queuing outside your dental clinic for teeth cleaning, extractions and surgeries etc.
Build relationships through Facebook
Offering dental services to patients is not a one-time thing. You want your patients to come back to you every time they have a dental concern. So, it is important to build strong relationships with your patients. Open a feedback section on your Facebook page and connect with your patients. If they have any queries, let the feedback section be a way through which your patients can reach you. If your patients need quick advice on oral hygiene, they can post their questions in the feedback section and you can respond immediately.
By building such a responsive platform, you keep the communication channel between you and your patients open and build a strong relationship. Patients will trust you because you are there for them when they need you the most.
Create surveys to improve your services
There are no perfect dentists in the world. Everyone has their set of strengths and weaknesses and it is important to work on your weaknesses to improve the quality of your services. So, create surveys on your Facebook page and find out ways through which you can improve your services. Ask your patients what they would like to see in the clinic on their next dental check up. Small and simple things like these go a long way in improving the quality of your dental clinic and in gaining the trust of your patients.
So, what are you waiting for? With so many benefits offered by Facebook, create your corporate Facebook page today and build life-long relationships with your patients.