Journal

You now have a dental clinic. You have your staff and a few patients. But you need more. In order to have more patients, you can use the referral method or the word of mouth method. But there’s a new way to get new patients and that is through online visibility using promotional videos. And this article […]

Now that you have established your online presence through your website, the next thing that needs to be done is to add videos to promote your clinic. Now you don’t need to be like Steven Speilberg or Ang Lee to make an engaging video for your clinic. What you need is the right equipment. Camera – […]

Geriatric dentistry, or geriodontics, is on the rise across Canada as the average age of Canada’s population rises and shifts to specialized care facilities. The Baby Boomers are aging, and a great many of these folks have mobility issues. While society has done great things by creating affordable self propelled wheelchairs, and other scooter-like contrivances, […]

Social Media for Dentists Gone are the days when all you really needed to do to be successful in your dental practice is get your degree, put up an open sign to your clinic, wait for patients to come to you, and expect them to be loyal to you until the end of your dental […]

Perhaps there is no profession so perfectly suited to having its own search engine as is dentistry. Everybody needs a dentist, and yet, we all need one differently, ie in different places, at different rates, for different services, at different times. Collectively, our common hunt for a dentist is a small-scale version of the intensely […]

  If you have a Facebook fanpage for your clinic you are surely faced with the problem of what to post on your facebook page. Below is an interesting infographic about what how you can get more engagement from your facebook fans. The goal of Facebook marketing is to gently remind them about your clinic […]

As a dental professional, you know that one of the best ways to grow your business is through word-of-mouth referrals. People are more likely to trust a friend’s recommendation over an advertisement, which is why it’s important to ensure your current patients are happy with your service and tell their friends and family about you. […]

You may be thinking, “I’m a dentist, not a business owner. I don’t need a consultant.” But the fact is, even dentists in private practice can benefit from the services of a dental practice consultant.  A dental practice consultant can offer a lot of help to dental practices. They can help with business strategies, marketing, […]

Managing a dental office is very hectic and there are constant fires that you need to put out. Usually the last thing on your mind is the marketing. Yet marketing and the need to bring in new patients is the most important element in the future of your clinic. You are bombarded with constant offers […]